Skin, Simplified.
A minimal yet striking campaign for a next-gen skincare brand focused on purity and science. The visual direction embraced soft gradients and dewy textures, mirroring the lightweight yet deeply nourishing effect of the product. We redefined skincare branding with an editorial approach, understated, elegant, and effortless.
Client
Auréa Skincare
Year
2014
Category
Beauty
By blending macro photography with soft-focus portraiture, the campaign captured the intimate relationship between skin and light. The result was a tactile, almost ethereal aesthetic that invited consumers to experience self-care as a ritual of simplicity and indulgence.
